KEYWORD! KEYWORD! Keyword Optimization!
Or so you have heard as long as the conversation was around SEO. But did you know that Google does not use the keywords meta tag in web ranking since 2009? Now, GOT SEO?
So keywords don't matter?
In a sense, they do and they don't.
The point is, they do matter to YOU!
As you want to capture the audience that looks for specific keywords heavy search queries.
Search Engine's objective purpose is to get its user to the best available information/content/product while your objective is to capture that user by appearing at the first 5 results the engine generates. The question is HOW?